You're an Expert Who Should Be Fully Booked.
Here's the System That Makes It Happen.
Speak to Sell is a live, 3-week group coaching intensive where Michael Tracy - President of Brian Tracy International and son of legendary sales author Brian Tracy - personally coaches a maximum of 25 people through the exact framework that turns invisible experts into fully booked, in-demand authorities.
On video. On Zoom. On stage. On every platform where your next client is already looking for you.
Enrollment Is Now Open for next cohort: 5/26/26 - limited to 25 participants
Secure checkout. 30-day money-back guarantee. Spots are limited.
You're an Expert Who Should Be Fully Booked.
Here's the System That Makes It Happen.
Speak to Sell is a live, 3-week group coaching intensive where Michael Tracy - President of Brian Tracy International and son of legendary sales author Brian Tracy, personally coaches a maximum of 25 people through the exact framework that turns invisible experts into fully booked, in-demand authorities.
On video. On Zoom. On stage. On every platform where your next client is already looking for you.
Enrollment Is Now Open for next cohort: 5/26/26 - limited to 25 participants
Secure checkout. 30-day money-back guarantee. Spots are limited.
The Hard Truth About Why Talented Experts Stay Invisible
There is a pattern happening right now across every industry.
Coaches, consultants, and service providers with years of real experience, genuine expertise, and proven results sitting on the sidelines while people with half their knowledge scale past them.
You already know the version of this story that lives in your own business
They're posting content. Nobody responds.
They're getting on sales calls. Prospects don't buy.
They're grinding for referrals. The pipeline stays dry.
Every month starts from zero. Every month feels like a gamble.
And the worst part? They’re doing everything they were told to do.
And the worst part? They're doing everything they were told to do.
The problem is not effort. The problem is not talent. The problem is not even the offer.
The problem is that the way business is won has fundamentally changed - and most experts are still running a playbook that stopped working years ago.
Your buyers are not waiting for a cold call. They are not sitting by the phone. They are watching content, attending virtual events, and making buying decisions before they ever speak to you.
The professionals winning right now are the ones who learned to show up on those stages with authority, clarity, and a message that moves people to action.
That is a learnable skill. And it is exactly what this program teaches.
The One Shift That Changes Everything
From One-to-One Selling
to One-to-Many Selling
Selling is no longer a one-to-one activity.
It is a one-to-many opportunity.
Every piece of content you post is a stage. Every webinar is a stage. Every Zoom room, every podcast, every short-form video is a stage. The experts who understand that are generating more qualified leads, closing more clients, and building more authority in a single week than most professionals produce in a quarter.
The shift is not complicated. But it requires a specific system.
A way of showing up, communicating, and closing that works on any platform, in any format, in front of any audience - that is repeatable, teachable, and completely learnable.
That system is called Speak to Sell
Built on 40+ years of proven Brian Tracy sales psychology. Rebuilt for the digital world where your clients are spending their time right now.
And it is the only system of its kind - because the only person alive who grew up inside those 40 years of proven sales psychology, earned his own record over 20 years in the field, and then rebuilt it for modern digital stages is Michael Tracy.
Introducing Speak to Sell:
A Live, 3-Week Coaching Intensive
Built Around Your Business
Speak to Sell is not a course. It is not a video library. It is not another program that gives you information and hopes you figure out what to do with it.
It is a live, structured, 3-week coaching intensive where Michael Tracy personally works with a maximum of 25 participants to build a complete selling-through-speaking system around their specific business, their specific audience, and their specific offer.
The cohort is capped at 25 people by design.
Not as a marketing device. As a quality commitment. Michael reviews every participant's work personally. He knows every name, every business, every specific gap. That level of attention is impossible at 100 people. At 25, it defines the program.
Your 3-Week Transformation
Week by Week
That Will Change How You Sell Forever
Week 1 - Own the Room
The foundation of selling through speaking: authority, presence, and the story that opens every door.
In Week 1, Michael walks you through the exact framework for projecting authority the moment you appear on any platform - before you say a word about what you sell.
By the end of Week 1, you will have built:
Your Personal Testimonial Story - the anchor of your expert identity that earns trust instantly and makes every sale that follows easier
Your Trust Triangle - the three proof elements assembled in advance so you never have to sell yourself again on a sales call, a video, or a stage
Your Authority Introduction - the 10-second statement that positions you as the obvious, credible choice before you've pitched a thing
Week 1 homework: You will record yourself delivering your Authority Introduction and your Personal Testimonial Story. Michael personally reviews your submission and sends you specific, detailed feedback before Week 2.
Week 2 - Win the Heart
The emotional bridge that makes prospects feel they've already chosen you - before any pitch is made.
Most sales conversations are decided emotionally before they are decided logically. Week 2 teaches you how to create the emotional connection that makes your prospect feel aligned with you, your work, and your values - before you ever present your offer.
By the end of Week 2, you will have built:
Your Unique Motive - the "why" behind your work that builds instant rapport and makes prospects feel they've met a kindred spirit, not a vendor
Your One-Sentence Sales Machine - the precise formula that clarifies your offer so powerfully that the right prospects self-select and unqualified ones step aside
Your Hook-Value-Invitation content system - the framework that turns any platform into a qualified-lead generator in 60 seconds or less
Week 2 homework: You will build and record your Unique Motive story and your One-Sentence Sales Machine. Michael reviews and provides direct feedback before the final session.
Week 3 - Close With Story
The story structure that closes without pitching - and the complete system you take into every room you ever walk into.
Week 3 is where everything comes together. You learn the story structure that moves prospects from "interested" to "ready to buy" without ever triggering sales resistance.
By the end of Week 3, you will have built:
Your Testimonial Story - the 30-second Pain-Breakthrough-Transformation structure that closes conversations before you ever make an explicit offer
Your Signature Talk - the complete, cohesive presentation you can deliver from any platform - Zoom, webinar, video, stage, podcast
Your Power Pitch - the closing framework for converting any conversation, presentation, or content piece into an enrolled client
Week 3 homework: You will deliver your complete Signature Talk on video. Michael gives you his final, comprehensive feedback. You leave with a finished, deployable system.
The result of three weeks: a complete speaking-and-selling system, built around your specific business, personally reviewed by Michael Tracy at every stage. Ready to deploy the day the program ends.
Everything Included in Speak to Sell:
3 Live Group Coaching Sessions with Michael Tracy
One per week, on Zoom. Interactive coaching, live Q&A, and real-time feedback on your work. Not a lecture. Not a pre-recorded replay. Michael in the room with you and 24 others, coaching in real time.(Equivalent coaching value at Michael's private rate: $1,500+)
Personal Homework Review and Feedback
Each week you record yourself applying the framework and submit your work directly to Michael. He personally watches it. He personally gives you back specific, detailed notes on exactly what is working and what to sharpen. This is not automated feedback. This is Michael's eyes and voice on your specific work.
(Private coaching equivalent: $750+/session)
Permanent Access to All Session Recordings
Every live session is recorded and yours permanently. Rewatch any session, revisit any framework, return to Michael's teaching every time your business evolves or a new platform emerges.(Lifetime library access value: $497)
The Complete Speak to Sell Curriculum
Most programs end with information. Speak to Sell ends with finished work: your completed Signature Talk, your Power Pitch, your Content System, your Selling Stories, and your Authority Introduction. All built around your specific business. All personally reviewed by Michael. All ready to use.(Agency equivalent for custom asset development: $3,000-$5,000+)
Five Finished Deliverables You Own & Can Deploy Immediately
Most programs end with information. Speak to Sell ends with finished work. By the final session you’ll have your completed Signature Talk, your Power Pitch, your Content System, your Selling Stories, and your Authority Introduction, all built around your specific business and personally reviewed by Michael.
Total Value: $7,744+
Your Investment Today: $2,497
or 2 payments of $1,297
Secure checkout. 30-day money-back guarantee. Spots are limited.
"A few more closed clients will
cover this entire investment."
Who Speak to Sell Was Built for...
Coaches, consultants, and service providers who know they're good but can't get clients consistently.
Experts who are posting content, showing
up online, and getting little to no response.
Professionals who feel awkward or unnatural
on sales calls and want a better way.
Business owners stuck in one-to-one selling
who are ready to scale.
Anyone who has tried other programs and
walked away with information but no
system.
Entrepreneurs who are ready to stop
guessing and start building something that
works.
"I've been in sales for 20 years and thought I knew everything. Michael
showed me how to take what I already knew and make it work in the
modern world. My close rate went up immediately. I wish I had this
five years ago."
— James R., Executive Coach
Four Frameworks in Speak to Sell
That Will Change How You Sell Forever
The Authority Introduction Framework
The 10-second sentence that instantly establishes credibility on any stage, camera, call, webinar, or live event - before you've said a single word about your offer.
Most experts spend twenty minutes earning the trust this framework builds in ten seconds. When you have this sentence working, the tone of every sales conversation changes from the moment it begins.
The One-Sentence Sales Machine
The precise formula for communicating exactly what you do, who you help, and why they should care - in one clear, compelling sentence.
When this sentence is right, your content gets sharper, your calls get shorter, your referrals become more qualified, and your close rate climbs - often immediately.
The Hook, Value, Invitation Framework
A three-part content structure that works in 60 seconds or less and applies to every format: Reels, YouTube, LinkedIn, TikTok, podcasts, webinars, and emails.
This is the framework that turns content from "something I post and hope for the best" into a qualified-lead generation system that works on autopilot.
The Mini-Story That Sells
A 30-second story structure that moves your audience emotionally toward your offer before you ever make one.
One of Michael's clients used this framework in a single webinar and generated $80,000 in new business. Not from a hard pitch. From a 30-second story told correctly.
When you have this, selling stops feeling like pitching and starts feeling like connecting. The prospect doesn't feel sold. They feel understood. And they ask how to move forward.
And you’ll learn them all in Speak to Sell!
And you’ll learn them all in Speak to Sell!
“Before working with Michael I was great at my craft but completely invisible
online. Within 60 days of building my Signature Talk and content system, I had
more qualified calls booked than in the previous six months combined. I stopped
chasing. Clients started coming to me.”
— Sarah M., Business Consultant
Meet Michael Tracy
President, Brian Tracy International
Meet Michael Tracy
"The Only Person Alive Who Grew Up Inside 40 Years of the World's Most Proven Sales Psychology - and Then Spent 20 Years Proving It Works in the Real World"
Michael Tracy did not inherit this knowledge. He was raised on it.
Growing up in the Tracy household meant growing up at a dinner table where the conversation regularly turned to sales psychology, human motivation, and the principles of performance. Brian Tracy - whose 80+ books on sales, success, and psychology have sold over 500 million copies worldwide - was not just Michael's father. He was his first mentor, his first teacher, and the source of the principles Michael has spent two decades proving in the field.
Before Michael ever coached a single person, he made over 10,000 real door-to-door sales pitches. Not for training. For income. In the real world, with real rejection, and the real-world feedback that sharpens a selling system nothing else can.
In the years that followed, Michael trained over 100,000 sales professionals across 20 countries, built sales organizations of more than 5,000 people, and worked with coaches, consultants, and expert service providers at every level to help them close more, earn more, and build businesses that no longer depend on luck.
Now, as Brian Tracy steps back from the front lines of sales training, Michael is the person carrying these principles forward - rebuilt for the digital world, adapted for the modern stages where business is actually won today, and delivered in a way that produces finished, deployable systems - not just inspiration.
"Michael is the only person alive who grew up inside 40 years of proven Brian Tracy sales psychology, spent two decades earning his own proof in the field, and then rebuilt the entire methodology for the modern digital world. That combination exists nowhere else."
The Speak to Sell Guarantee
Here is our commitment to you, plainly stated.
Show up for all three sessions. Complete the weekly assignments. Submit your work for Michael's feedback. If, at the end of the program, you cannot see exactly how to apply what you have built in your specific business to generate more clients - we will refund every dollar you paid.
No complicated process. No fine print. No "contact us for our policy."
You do the work. You get the feedback. You walk away with a complete system - or you get your money back.
We offer this guarantee because we are certain about the program. We have watched this system work for coaches, consultants, and expert service providers across every industry and at every experience level. We know what happens when someone does the work.
The guarantee is not there to protect you from us. It is there to protect you from hesitation.